The Ultimate Guide to Picking the Perfect Toilet Paper
What kind of toilet paper shopper are you?
Here's a simple guide to break down how to pick the perfect toilet paper, based on the type of persona you most relate to!
The Value Hunter
The Value Hunter is the kind of shopper who visits multiple e-commerce or physical sites such as TikTok Shop, Shopee, NTUC or Sheng Shiong to compare pricing, ongoing promotions, before breaking down cost per roll and even the number of ply.
What are some factors that you should consider as a Value Hunter?
Type of pulp: Is the toilet roll you're holding made of pure, recycled or even bamboo pulp? Regular toilet paper is made of virgin or pure wood pulp, ensuring softness and absorbency. Recycled toilet paper tends to be cheaper, but it is also made from used paper (e.g., newspapers) which also affects softness and colour.
Number of ply: Most shoppers think the higher the ply, the better the paper quality is. 3 ply is made up of 3 layers held together by a binder (e.g., glue) which improves softness and smoothness. In general, the higher ply the toilet roll is, the more absorbent it is. However, for daily usage and to avoid clogging up your toilet, anything between 1-3 ply is sufficient.
Click here to try our budget-friendly Prefer Range!
The Novelty Seeker
The Novelty Seeker is the kind of shopper who looks out for interesting elements about a brand, such as motifs, mascots, colour palette and event scent or prints. They might try a new brand for fun, and they don't mind changing it up now and then.
What are some factors that you should consider as a Novelty Seeker?
Type of 'newness': Certain innovations such as scent, colour and print have also entered the toilet paper category. Some brands include eucalyptus, jasmine or floral scents which can help deodorise the bathroom or even help with morning sinuses. New colours and prints can also help children with potty-training, especially those with cartoon characters (e.g., Pokemon or Disney).
Type of format: Most toilet rolls come in standardised squares, but some brands such as Marutomi's Hanataba range also have longer sheets to help reduce wastage. More importantly, be sure to count the number of sheets per roll!
Click here to check out our Hanataba Japanese Range!
What are some factors that you should consider as an Eco Warrior?
Type of pulp: Some types of pulp, such as bamboo, are sustainable choices for those pursuing an eco-friendly lifestyle. Bamboo pulp is also hypoallergenic, making it a gentle option for those with sensitive skin.
Type of impact: While bamboo toilet paper tends to be pricier than wood pulp, this must weighed against its positive environmental impact. Bamboo is biodegradable and can grow rapidly (at least 5 times faster than trees), thus reducing the rate of deforestation.
Click here to check out our Naturesoft Bamboo Range!
